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6-8 Week Process

Weeks 1-2

  • Brand Assessment: You complete your brand questionnaire and gather inspiration on Pinterest.
  • Welcome Session: We meet for a virtual coffee date, discuss your goals, and narrow down your brand focus.
  • Mood Board: You receive a mood board containing your color palette and the overall feel for your brand.
  • Logo Design: I send you four logo concepts, based on your brand style.

Weeks 3-4

  • Regroup Session: We chat about your logo mockups, website wireframe, and additional items moving forward.
  • Brand Board: Your official brand board is created containing your logo, secondary logo, submark, patterns, colors, fonts, etc.
  • Stationery Design: Your business cards, notecards, thank you cards, branded email signature, and two additional pieces of collateral chosen from the following: letterhead, label design, packaging design, or promotional material design are created.
  • Style Guide: You receive a brand style guide demonstrating how to use your brand board (font combinations, color combinations, etc.) and suggested stock photo images (with links to purchase).

Weeks 4-8

  • Website Design: Your Squarespace website is created, and you receive mockups of the homepage and five additional content pages.
  • Social Media: Your social media profile image, facebook, and/or etsy banner are designed, and you receive two instagram templates and a nine grid sample feed.
  • Custom Marketing Guide: You receive a custom industry-specific guide with the best tips and tools for marketing your brand on social media, a sample weekly content calendar based on your needs, and recommendations on printers and printing methods for your business cards and collateral.
  • Launch Party: Once the design is approved, your website goes live, and you receive images for sharing your new brand on social media.

 

Note: Website transferring, domain/hosting/email setup, and support are all charged separately and not included in the package. Squarespace membership is required. Cassie Creative is not responsible for website downtime or hosting. Additional items require a custom quote (ie: copywriting, additional pages, e-commerce, e-course, etc.). Revisions made after final files are sent are billed separately.

 
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4-6 Week Process

Weeks 1-2

  • Brand Assessment: You complete your brand questionnaire and gather inspiration on Pinterest.
  • Welcome Session: We meet for a virtual coffee date, discuss your goals, and narrow down your brand focus.
  • Mood Board: You receive a mood board containing your color palette and the overall feel for your brand.
  • Logo Design: I send you four logo mockups, based on your brand style.

Weeks 3-6

  • Regroup Session: We chat about your logo mockups and additional items moving forward.
  • Brand Board: Your official brand board is created containing your logo, secondary logo, submark, patterns, colors, fonts, etc.
  • Stationery Design: Your business cards, notecards, thank you cards, and branded email signature are designed.
  • Style Guide: You receive a brand style guide demonstrating how to use your brand board (font combinations, color combinations, etc.).
  • Marketing Guide: You receive a guide with the best tips and tools for marketing your brand on social media, and recommendations on printers and printing methods for your business cards and collateral.
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Logo Design
$825

All logos are custom and created by hand. Design includes four primary logo concepts, brand board with logo design, secondary logo, sub mark, color palette, and two pattern recommendations. One revision is included after initial concept is chosen (additional revisions are billed at my hourly rate).

Custom Marketing Guide
$525

Custom industry-specific guide with the best tips and tools for marketing your brand on social media, suggested instagram hashtags, a sample weekly content calendar based on your needs, and recommendations on printers and printing methods for your collateral.

Business Stationery Design bundle
$450

Design package includes double-sided business cards, notecards, and thank you cards. One round of revisions to each piece is included. I also throw in my recommendations on printers and printing methods for your business cards and stationery pieces.

additional design items
billed at $100/hour

Includes branded email signatures, social media banners, blog graphics, custom packaging, labels, stickers, brochures, flyers, signs, and more. Clients who recently purchased a branding package receive 10% off additional services (must be purchased within 30 days of completion of package).

Squarespace Website Design
$2,250

We meet to discuss your needs, your brand, a wireframe, and recommended content. You receive a mockup of the homepage design, blog, and five additional pages. Once design is finalized, you receive a one hour digital tutorial to walk you through your site and how to use it. After final payment is received, your site is transferred to you and launched. You will also receive graphics and mockups to announce your new brand and website. Note: Website transferring, domain/hosting/email setup, and support are all charged separately and not included. Squarespace membership is required. Cassie Creative is not responsible for website downtime or hosting. Additional items require a custom quote (ie: copywriting, additional pages, e-commerce, e-course, etc.).

Custom Templates
$250 Each

Make social media posts, blog posts, and e-blasts a breeze with a custom template designed just for you. Includes template in your brand style, sample images, and fonts.

brand assessment
$175

Includes in-depth questionnaire, brand mood board, and 30 minute consultation to discuss strategies and recommendations for maintaining a cohesive brand across all platforms. If a branding package is purchased within 30 days of completed assessment, $175 may be deducted from the total cost of the branding package.

 

Clients who recently purchased a branding package receive 10% off additional services (must be purchased within 30 days of completion of package).