Design Guide

Choosing your event stationery can be overwhelming. As paper experts, we understand the process behind designing and printing each piece of your suite. From selecting the perfect paper to curating vintage postage, we help guide you each step of the way so you can spend more time kicking back with a glass of bubbly and less time stressing about the details.

This comprehensive guide provides a road map for where to start as we embark on designing your one-of-a-kind invitations.

Choosing A Print Method


In-House Printing

Flat Printing

Flat printing recreates colors and gradients with ease, making it the ideal choice for stationery with watercolor designs. After your artwork is created and digitized, your design is transferred from the computer to the paper using an inkjet or laser printer.

Small runs of flat printing are typically completed in-house, while larger runs are outsourced to our one of our trusted print vendors. Flat printing is our most budget-friendly option with the quickest turnaround.

Specialty Printing


Letterpress is a traditional method of printing that creates indentations in your stationery by inking a metal plate and pressing it into thick paper. Letterpress adds an elegant look and rich texture to your invitation suites.

Letterpress printing is outsourced to one of our trusted print shops, where they create a custom plate of your design and individually press each piece. Color palettes are limited with letterpress, and additional or custom colors come at an additional cost. For this reason, we recommend letterpress for simpler designs that focus primarily on line art, calligraphy, and typography.


Foil stamping creates a beautiful metallic shine and slight texture in your stationery. From traditional gold to fun holographic foil, there are dozens of colors to choose from.

Similar to letterpress, foil printing is outsourced to our print shops, where they create a custom metal plate of your design. Sheets of metallic foil are then layered over cardstock, and your design is pressed into the paper.

If your heart is set on both watercolor design and letterpress or foil, we can flat print your artwork on thick paper and press your text or calligraphy over top.

Selecting a Paper Type

House STock

Our invitation suites come standard with our 120# luxe house stock. Smooth with a hint of texture and an eggshell finish, our house stock is budget-friendly and reproduces watercolor designs beautifully.

After thousands of test runs, this is our favorite paper that we have found to be the best for the job. However, we are capable of sourcing many different papers, including handmade paper, paper with deckled edges, real wood, fabrics, etc. If you have something particular in mind, just ask!

The Details



Add a personal flair to your invitations with calligraphy addressing that matches the tone of your suite. Calligraphy addressing includes complementary assembly, so you can spend more time focusing on the big picture and less time worrying about adhering envelope liners and licking stamps.



From illustrated maps to personalized water bottles to place in your guests' hotel rooms, the thoughtful details are what really set your special event apart.

We are able to create all kinds of custom details just for you, including, but not limited to: itineraries, maps, envelope liners, place cards, escort cards, table numbers, menus, programs, signature drink signs, acrylic signs, chalkboard signs, seating charts, napkins, calligraphy wedding vows, rehearsal dinner invitations, stationery, gift tags, gift boxes, thank you cards, and party favors.



Read our investment and process guide to see if Cassie Creative is the right fit for your budget and timeline.