PRIVACY POLICY

Effective Date: June 1, 2018

Thanks for visiting Cassie Creative! Cassie Creative (“Cassie Creative”, “we”, “us” or “our”) respects your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out here what personal information we collect, what we do with it and your choices and rights.

By using or purchasing any of Cassie Creative’s Products or Services, you confirm you have agreed to the Terms of Use and read and understood this Privacy Policy.

1. Some key terms

In our Privacy Policy, when we refer to “Customers”, we mean our clients who use and purchase Products and Services, including visitors to our sites.

2. How does this Privacy Policy apply?

This Privacy Policy describes what we do with personal information that we collect and use for our own purposes (i.e., where we are a controller), such as your account information and information about how you use and interact with our Products and Services.

Cassie Creative and Squarespace, our website hosting platform, use cookies and similar technologies. Squarespace's Cookie Policy describes what they do in that regard.  

3. Personal information we collect

We collect various personal information regarding you or your device. This includes the following:

  • Information you provide to purchase a product or service, specifically email address, first name and last name, and address. When you make a purchase on our site, we receive a portion of your payment information from our payment processor (such as the last four digits, the country of issuance and the expiration date of the payment card) and we ask you to select your jurisdiction.

  • Your marketing preferences.

  • The emails and other communications that you send us, such as custom inquiries or comments on our public blog. Please be aware that information on public parts of our site is available to others.

  • Information you share with us in connection with surveys, contests or promotions.

  • Information from your use of our website. This includes: IP addresses, web pages you visited prior to coming to our or our site, information about your browser, network or device (such as browser type and version, operating system, internet service provider, preference settings, unique device IDs and language and other regional settings), information about how you interact with our website (such as timestamps, clicks, scrolling, browsing times, searches, transactions, referral pages, load times, and problems you may encounter, such as loading errors).

  • Information we get from our partners to support our marketing initiatives, improve our content and better monitor, manage and measure our ad campaigns, such as details about when our partner shows you one of our ads on or via its advertising platform.

  • Other information you submit to us directly.

4. How we collect personal information

We obtain personal information from various sources. We do this in three main ways:

  • You provide some of it directly (such as by contacting us or making a purchase).

  • We record some of it automatically when you use website (including with technologies like Squarespace's cookies).

  • We receive some of it from third parties (like when you make payments to us using our payment processor).

We’ve described this in more detail below.

a. Personal information you provide

When you use our website or purchase Products and Services, we collect information from you in a number of ways.  For instance, we ask you to provide your name and email address to join our mailing list or make a purchase. We also maintain your marketing preferences and the emails and other communications that you send us or otherwise contribute, such as custom inquiries or posts to our blog. You might also provide us with information in other ways, including by submitting a form or participating in contests or similar promotions.

Sometimes we require you to provide us with information for contractual or legal reasons. For example, we may ask you to select your jurisdiction when you make a purchase to determine if, and how much, tax we need to collect from you.

b. Personal information obtained from your use of our Website

When you use our website, we collect information about your activity on and interaction with the website, such as your IP address(es), your device and browser type, the web page you visited before coming to our sites, what pages on our sites you visit and for how long and identifiers associated with your devices. If you’ve given us permission through your device settings, we may collect your location information in our mobile apps.

Some of this information is collected automatically using cookies and similar technologies. Our website uses cookies to run our site more effectively and create an optimal experience for Customers. Squarespace also uses cookies as part of our website hosting platform. You can read more about their use of cookies in their Cookie Policy. Some of this information is similarly collected automatically through your browser or from your device.

c. Personal information obtained from other sources

If you make a Purchase, we obtain limited information about your payment card from our payment processor, such as the last four digits, the country of issuance and the expiration date. Currently, our payment processor is Stripe. Stripe uses and processes your complete payment information in accordance with Stripe’s privacy policy.

5. How we use your personal information

We use the personal information we obtain about you to:

  • Provision of the Products and Services. Provide and personalize our Products and Services, process payments and respond to your inquiries.

  • Communicating with you. Communicate with you, including by sending you emails about your transactions and Service-related announcements.

  • Surveys and contests. Administer contests and other promotions.

  • Promotion. Promote our Services and send you tailored marketing communications about products, services, offers, programs and promotions of Cassie Creative and our partners and measure the success of those campaigns. For example, we may send different marketing communications to you based on your purchases or what we think may interest you based on other information we hold about you.

  • Advertising. Analyze your interactions with our website so we can tailor our advertising to what we think will interest you. For example, we may decide not to advertise a product to you on a social media site if you already purchased it.

  • Customizing the Services. Provide you with customized services. For example, we use your location information to determine your language preferences or display accurate date and time information. We also use cookies and similar technologies for this purpose.

  • Improving our Services. Analyze and learn about how the Products and Services are accessed and used, evaluate and improve our Products and Services (including by developing new products and services and managing our communications) and monitor and measure the effectiveness of our advertising. We usually do this based on anonymous, pseudonymized or aggregated information which does not focus on you individually. For example, if we learn that most Customers prefer a particular product, we might wish to expand on that product.

  • Security. Ensure the security and integrity of our Services.

  • Third party relationships. Manage our vendor and partner relationships.

  • Enforcement. Enforce our Terms of Service and other legal terms and policies.

  • Protection. Protect our and others’ interests, rights and property (e.g., to protect our Customers from abuse).

  • Complying with law. Comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests.

We process your personal information for the above purposes when:

  • Consent. You have consented to the use of your personal information in a particular way. When you consent, you can change your mind at any time.  

  • Performance of a contract. We need your personal information to provide you with services and products requested by you, or to respond to your inquiries. In other words, so we can perform our contract with you or take steps at your request before entering into one. For example, we need your email address so you can receive a response from us regarding an inquiry.

  • Legal obligation. We have a legal obligation to use your personal information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request.

  • Legitimate interests. We have a legitimate interest in using your personal information. In particular, we have a legitimate interest in the following cases:

    • To operate the Cassie Creative business and provide you with tailored advertising and communications to develop and promote our business.

    • To analyze and improve the safety and security of our Services - we do this as it is necessary to pursue our legitimate interests in ensuring Cassie Creative is secure, such as by implementing and enhancing security measures and protections and protecting against fraud, spam and abuse.

    • To provide and improve the Products and Services, including any personalized services - we do this as it is necessary to pursue our legitimate interests of providing an innovative and tailored offering to our Customers on a sustained basis.

    • To anonymize and subsequently use anonymized information.

  • Protecting you and others. To protect your vital interests, or those of others. 

6. How we share your personal information

We share personal information in the following ways:

  • Vendors.  We may share personal information with vendors. For example, we may share your personal information when your purchase is being printed or shipped by a Third Party Vendor, but only when you have been informed or would otherwise expect such sharing.

  • Service providers. We share personal information with our service providers that perform services on our behalf. For example, we may use third parties to help us provide customer support, manage our advertisements on other sites, send marketing and other communications on our behalf or assist with data storage.

  • Process payments. We transmit your personal information via an encrypted connection to our payment processor.  

  • Following the law or protecting rights and interests. We disclose your personal information if we determine that such disclosure is reasonably necessary to comply with the law, protect our or others’ rights, property or interests or prevent fraud or abuse of Cassie Creative or our Customers. In particular, we may disclose your personal information in response to lawful requests by public authorities, such as to meet national security or law enforcement requirements.

  • Advertising. We share personal information with third parties so they and we can provide you with tailored advertising and measure and monitor its effectiveness. For example, we may share your pseudonymized email address with a third party social media platform on which we advertise to avoid serving Cassie Creative ads to people who already purchased a product.

7. Your rights and choices

Where applicable law requires (and subject to any relevant exceptions under law), you may have the right to access, update, change or delete personal information.

You can access, update, change or delete personal information by contacting us at hello@cassiecarpenito.com to request the required changes.

You can also elect not to receive marketing communications by changing your preferences upon checkout or by following the unsubscribe instruction in such communications.

Please note that, for technical reasons, there is likely to be a delay in deleting your personal Information from our systems when you ask us to delete it. We also will retain personal Information in order to comply with the law, protect our and others’ rights, resolve disputes or enforce our legal terms or policies, to the extent permitted under applicable law.

You may have the right to restrict or object to the processing of your personal information or to exercise a right to data portability under applicable law. You also may have the right to lodge a complaint with a competent supervisory authority, subject to applicable law.

Additionally, if we rely on consent for the processing of your personal information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.

8. How we protect your personal information

While no website is completely secure, we are dedicated to keeping personal information safe. Our website hosting platform, Squarespace, maintains administrative, technical and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing of, the personal information in our possession. Squarespace employs security measures such as using firewalls to protect against intruders, building redundancies throughout our network (so that if one server goes down, another can cover for it) and testing for and protecting against network vulnerabilities.

9. How we retain your personal information

We retain personal information regarding you, your Purchases, and your use of our Website for as long as needed to provide you with Products and Services. We also retain personal information for as long as necessary to achieve the purposes described in this Privacy Policy, for example, to comply with our legal obligations, to protect us in the event of disputes and to enforce our agreements and to protect our and others’ interests.  

The precise periods for which we keep your personal information vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to an agreement or other matter, whether the personal information has been aggregated or pseudonymized, and other relevant criteria.

Please note that in the course of providing Products and Services, we collect and maintain aggregated, anonymized or de-personalized information which we may retain indefinitely.

10. Updates to this Privacy Policy

We’ll update this Privacy Policy from time to time to reflect changes in technology, law, our business operations or any other reason we determine is necessary or appropriate. When we make changes, we’ll update the “Effective Date” at the top of the Privacy Policy and post it on our sites. 

We encourage you to check back periodically to review this Privacy Policy for any changes since your last visit.  This will help ensure you better understand your relationship with us, including the ways we process your personal information.

11. How to contact us

If you have questions, comments or complaints about this Privacy Policy or our privacy practices or if you would like to exercise your rights and choices, please email us at hello@cassiecarpenito.com, or write to us at the addresses below:

If you are a resident of or have your principal place of business in the US:
Cassie Creative
528 Langston Lane
Warrenton, VA 20186