Effective Date: June 1, 2018
Thanks for visiting Cassie Creative! Cassie Creative (“Cassie Creative”, “we”, “us” or “our”) respects your privacy. When it comes to your personal information, we believe in transparency, not surprises. That’s why we’ve set out here what personal information we collect, what we do with it and your choices and rights.
1. Some key terms
3. Personal information we collect
We collect various personal information regarding you or your device. This includes the following:
Information you provide to purchase a product or service, specifically email address, first name and last name, and address. When you make a purchase on our site, we receive a portion of your payment information from our payment processor (such as the last four digits, the country of issuance and the expiration date of the payment card) and we ask you to select your jurisdiction.
Your marketing preferences.
The emails and other communications that you send us, such as custom inquiries or comments on our public blog. Please be aware that information on public parts of our site is available to others.
Information you share with us in connection with surveys, contests or promotions.
Information from your use of our website. This includes: IP addresses, web pages you visited prior to coming to our or our site, information about your browser, network or device (such as browser type and version, operating system, internet service provider, preference settings, unique device IDs and language and other regional settings), information about how you interact with our website (such as timestamps, clicks, scrolling, browsing times, searches, transactions, referral pages, load times, and problems you may encounter, such as loading errors).
Information we get from our partners to support our marketing initiatives, improve our content and better monitor, manage and measure our ad campaigns, such as details about when our partner shows you one of our ads on or via its advertising platform.
Other information you submit to us directly.
4. How we collect personal information
We obtain personal information from various sources. We do this in three main ways:
You provide some of it directly (such as by contacting us or making a purchase).
We record some of it automatically when you use website (including with technologies like Squarespace's cookies).
We receive some of it from third parties (like when you make payments to us using our payment processor).
We’ve described this in more detail below.
a. Personal information you provide
When you use our website or purchase Products and Services, we collect information from you in a number of ways. For instance, we ask you to provide your name and email address to join our mailing list or make a purchase. We also maintain your marketing preferences and the emails and other communications that you send us or otherwise contribute, such as custom inquiries or posts to our blog. You might also provide us with information in other ways, including by submitting a form or participating in contests or similar promotions.
Sometimes we require you to provide us with information for contractual or legal reasons. For example, we may ask you to select your jurisdiction when you make a purchase to determine if, and how much, tax we need to collect from you.
b. Personal information obtained from your use of our Website
When you use our website, we collect information about your activity on and interaction with the website, such as your IP address(es), your device and browser type, the web page you visited before coming to our sites, what pages on our sites you visit and for how long and identifiers associated with your devices. If you’ve given us permission through your device settings, we may collect your location information in our mobile apps.
c. Personal information obtained from other sources
5. How we use your personal information
We use the personal information we obtain about you to:
Provision of the Products and Services. Provide and personalize our Products and Services, process payments and respond to your inquiries.
Communicating with you. Communicate with you, including by sending you emails about your transactions and Service-related announcements.
Surveys and contests. Administer contests and other promotions.
Promotion. Promote our Services and send you tailored marketing communications about products, services, offers, programs and promotions of Cassie Creative and our partners and measure the success of those campaigns. For example, we may send different marketing communications to you based on your purchases or what we think may interest you based on other information we hold about you.
Advertising. Analyze your interactions with our website so we can tailor our advertising to what we think will interest you. For example, we may decide not to advertise a product to you on a social media site if you already purchased it.
Improving our Services. Analyze and learn about how the Products and Services are accessed and used, evaluate and improve our Products and Services (including by developing new products and services and managing our communications) and monitor and measure the effectiveness of our advertising. We usually do this based on anonymous, pseudonymized or aggregated information which does not focus on you individually. For example, if we learn that most Customers prefer a particular product, we might wish to expand on that product.
Security. Ensure the security and integrity of our Services.
Third party relationships. Manage our vendor and partner relationships.
Enforcement. Enforce our Terms of Service and other legal terms and policies.
Protection. Protect our and others’ interests, rights and property (e.g., to protect our Customers from abuse).
Complying with law. Comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests.
We process your personal information for the above purposes when:
Consent. You have consented to the use of your personal information in a particular way. When you consent, you can change your mind at any time.
Performance of a contract. We need your personal information to provide you with services and products requested by you, or to respond to your inquiries. In other words, so we can perform our contract with you or take steps at your request before entering into one. For example, we need your email address so you can receive a response from us regarding an inquiry.
Legal obligation. We have a legal obligation to use your personal information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request.
Legitimate interests. We have a legitimate interest in using your personal information. In particular, we have a legitimate interest in the following cases:
To operate the Cassie Creative business and provide you with tailored advertising and communications to develop and promote our business.
To analyze and improve the safety and security of our Services - we do this as it is necessary to pursue our legitimate interests in ensuring Cassie Creative is secure, such as by implementing and enhancing security measures and protections and protecting against fraud, spam and abuse.
To provide and improve the Products and Services, including any personalized services - we do this as it is necessary to pursue our legitimate interests of providing an innovative and tailored offering to our Customers on a sustained basis.
To anonymize and subsequently use anonymized information.
Protecting you and others. To protect your vital interests, or those of others.
6. How we share your personal information
We share personal information in the following ways:
Vendors. We may share personal information with vendors. For example, we may share your personal information when your purchase is being printed or shipped by a Third Party Vendor, but only when you have been informed or would otherwise expect such sharing.
Service providers. We share personal information with our service providers that perform services on our behalf. For example, we may use third parties to help us provide customer support, manage our advertisements on other sites, send marketing and other communications on our behalf or assist with data storage.
Process payments. We transmit your personal information via an encrypted connection to our payment processor.
Following the law or protecting rights and interests. We disclose your personal information if we determine that such disclosure is reasonably necessary to comply with the law, protect our or others’ rights, property or interests or prevent fraud or abuse of Cassie Creative or our Customers. In particular, we may disclose your personal information in response to lawful requests by public authorities, such as to meet national security or law enforcement requirements.
Advertising. We share personal information with third parties so they and we can provide you with tailored advertising and measure and monitor its effectiveness. For example, we may share your pseudonymized email address with a third party social media platform on which we advertise to avoid serving Cassie Creative ads to people who already purchased a product.
7. Your rights and choices
Where applicable law requires (and subject to any relevant exceptions under law), you may have the right to access, update, change or delete personal information.
You can access, update, change or delete personal information by contacting us at firstname.lastname@example.org to request the required changes.
You can also elect not to receive marketing communications by changing your preferences upon checkout or by following the unsubscribe instruction in such communications.
Please note that, for technical reasons, there is likely to be a delay in deleting your personal Information from our systems when you ask us to delete it. We also will retain personal Information in order to comply with the law, protect our and others’ rights, resolve disputes or enforce our legal terms or policies, to the extent permitted under applicable law.
You may have the right to restrict or object to the processing of your personal information or to exercise a right to data portability under applicable law. You also may have the right to lodge a complaint with a competent supervisory authority, subject to applicable law.
Additionally, if we rely on consent for the processing of your personal information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.
8. How we protect your personal information
While no website is completely secure, we are dedicated to keeping personal information safe. Our website hosting platform, Squarespace, maintains administrative, technical and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing of, the personal information in our possession. Squarespace employs security measures such as using firewalls to protect against intruders, building redundancies throughout our network (so that if one server goes down, another can cover for it) and testing for and protecting against network vulnerabilities.
9. How we retain your personal information
The precise periods for which we keep your personal information vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to an agreement or other matter, whether the personal information has been aggregated or pseudonymized, and other relevant criteria.
Please note that in the course of providing Products and Services, we collect and maintain aggregated, anonymized or de-personalized information which we may retain indefinitely.
11. How to contact us
If you are a resident of or have your principal place of business in the US:
528 Langston Lane
Warrenton, VA 20186